Why Presentation Coaching Matters: Elevating Your Influence and Impact

The most valuable part of your presentation is how the information is received by your audience. Your vision and your message is only effective if it is clearly understood and retained.

KNOW YOUR AUDIENCE

Our communications coaches are incredibly audience-centric. We are focussed on how you can maximise your message to give value to your audience.

Audiences can only receive and retain a certain amount of information. Working with a communications coach allows you to boil your idea down to the key takeaways. Rather than bamboozling a crowd with endless facts and figures, we will work with you to identify and focus on the most valuable details that will land with an audience, giving them information they are likely to retain and share.

MIRROR MIRROR

When you have been working closely on an idea and intend to take it out to market, it is helpful to work with someone who is coming to the concept with fresh eyes. Your solid understanding of the ideas can sometimes act as a blind spot. A communications coach can help you restore clarity; highlighting areas that need expanding and sections where you might lose your audience.

Working with a presentation coach gives you an outside eye to gain perspective. Communications coaches offer insight from the audience’s viewpoint and reflect back to you how your message is landing.

Taking the time to work with an expert communications coach gives you the opportunity to boost your impact and maximise the reach of your message. Streamlining your presentation into memorable and vibrant language saves you from meandering as you make your pitch.

Even great public speakers can benefit from working on their craft; ironing out kinks in presentation style and crystallising their message.

The two greatest crimes you can commit with an audience is to bore them or confuse them. A presentation coach will equip you with crowd-holding skills and hone your message to deliver a sharp central message that is easy to understand, memorable and impactful.

Along with practical guidance for delivering your message, a communications coach will work on the emotional and intellectual approach to your pitch. It isn’t always instinctive to sell ourselves or ideas confidently; there can be a fine line between confidence and arrogance and often we err on the side of caution which can lead to underselling ourselves. Your communications coach can offer perspective and bring you to the place of confidence that your ideas deserve. A communications coach will work with you to ensure nothing gets lost in the margins.

SELLING YOUR IDEAS

Your message deserves an advocate. With all the effort you have put into devising your product/services, it is worth putting the finishing touches on your funding pitch to elevate your presentation. There’s a reason brands use ad agencies to take their products to market - that outside view, removed from the development process, can offer clarity and identify the key selling points.

The most effective commercials are the ones that stick in your mind and replay after the viewing. Repetition works, even though our instincts may tell us that we shouldn’t repeat ourselves. Whilst this is true to a certain extent; intentional repetition, delivered with purpose, has immense value. Your key points should punctuate your presentation so that your message can permeate.

Your aim in your presentation shouldn’t be for the sum total of your pitch to be heard, downloaded and remembered wholesale by your audience. Your communications coach will work with you to identify the valuable properties of your presentation and inject them throughout the pitch.

Your presentation should have room for context and colour; facts and figures, but the fundamental message shouldn’t be lost in meandering anecdotes or worse; lists. Working with a presentation coach, you will develop a vocabulary for your ideas; language that is specific and impactful; language that bears repeating and will live with your audience, long after you have left the room.

LEAVE THEM WANTING MORE

You want to leave some room for intrigue in your pitch; sparking curiosity is more valuable than offloading every aspect of your products/services. Giving your audience an insight into the value of your business without telling them every detail opens up the opportunity for further dialogue.

A presentation coach can help you best reflect the tone of your pitch. Your performance in the presentation should complement the values of your message. If you are launching a youth targeted product, your pitch should complement the vibrant excitement the product will elicit. If you are pitching elder-care services, your pitch should underpin the security and sincerity demanded by that audience.

Investing in your presentation skills ensures a holistic approach to branding that guarantees cohesion leaving no room for confusion.